Data culture starts with people.
Connecting leadership intent with the confidence and participation of the people who use data.
Head of Data Culture
The setting
At Virgin Media O2, I worked on the organisational side of data transformation. The role brought together data strategy, engagement and cultural change.
The question behind the work
Making data more accessible is only part of the task. People also need the confidence and understanding to use it in their day-to-day decisions. The work required engagement with both executives and the wider community of data users.
What I did
- Developed and executed an engagement strategy around data democratisation.
- Connected the leadership vision with practical participation across departments.
- Supported data literacy and confidence in using data.
- Established data governance capabilities and organisational practices to support consistent, evidence-based decisions.
- Worked with cross-functional teams to integrate data strategies into everyday workflows, with a focus on business performance.
A workshop prototype for data-informed sales.
In March 2025 I wrote about an Agentforce workshop I attended on behalf of Virgin Media O2. Our team worked on a prototype that brought customer context into sales preparation.
The concept combined lead enrichment, information from customer interactions and automated pitch-deck generation. My contribution was within the workshop team, working with a solutions engineer.
The output was a workshop solution demonstrating the approach. My article described potential benefits; it did not report a production rollout or measured business results.
Read my original workshop account ↗What this chapter brings together
Data strategy, executive engagement, community participation and cultural transformation.