Technology in the executive conversation.
Helping executive customers connect technology choices with their business priorities.
Technology Evangelist EMEA
AI, Web3 and the Cucinelli business.
During my time as Slack Technology Evangelist, I joined a special meeting with Brunello Cucinelli at the Cucinelli Theatre in Solomeo. We discussed the impact of AI and Web3 on the Cucinelli business.
This was part of my customer-facing technology work: bringing emerging technologies into a conversation about a particular business.
The setting
As Technology Evangelist EMEA, I worked with executive customers through two phases of Slack’s operational integration with Salesforce.
Leading executive programmes at Slack
Before the operational integration in April 2022, I led Slack’s EMEA executive programmes team and served as its executive voice in the region, bringing technology and business priorities into conversations with senior customers.
Slack expertise within Salesforce
As the teams came together in April 2022, I became a Slack subject-matter expert within the Salesforce Innovation Centre EMEA team.
The question behind the work
Useful executive engagement starts with the organisation’s priorities. It requires understanding the business problem, translating the technology and creating space for a substantive conversation.
What I did
- Built and relaunched the EMEA executive-programme strategy around regional priorities.
- Facilitated advisory discussions with C-suite customers about their transformation goals.
- Partnered with leadership, product, marketing and account teams on customer engagement.
- Contributed to industry conversations through speaking, panels and technology evangelism.
Building a team with commercial influence.
I built a three-person executive-programmes team: myself, a strategist and an administrator. Over one financial year, the team influenced $25.9m in annual contract value (ACV), achieving 129% of target.
Alongside executive customer engagements, I chaired Customer Advisory Boards and brought customer feedback into Product Management and Engineering to help shape future product direction.
What this chapter brings together
Executive communication, customer-facing technology leadership, programme strategy and cross-functional collaboration.
Explaining the choices.
My Slack-era work also included a TechRadar interview and a Salesforce podcast conversation recorded at Slush.